Beesweet
Year
2019
Client
Beesweet
Services
Packaging Print Art Direction
Awards
Featured on Behance • Packaging and InDesign Gallery
International recognition awarded to curated projects
The Beesweet project promoted the creation of a packaging solution for a premium product: a drop-shaped honey container. The company sells flavoured honey in a variety of flavours, such as blueberry, lemon, mint, cinnamon, chocolate and salted honey. It is an organic product with high gastronomic potential and produced using only natural processes.
The packaging is more than just a container — it’s a reflection of Beesweet’s philosophy: preserving the purity of honey and valuing the natural process of its production. The innovative design, combined with functionality, offers a unique experience for the consumer. The intuitive design and minimalist aesthetics are meant to highlight the authenticity of the honey, while ensuring an easy-to-handle and stylish product. The packaging communicates that the product is both a treat for the senses and a symbol of a more conscious and responsible future.
The packaging features a 90° rotation mechanism at the top, providing consumers with a dynamic and intuitive way to access the honey, while symbolizing the bees' honey production process (Collection – Cooperation – Honeycomb). Its simple form and ease of use make it a functional yet elegant choice for a premium product with high gastronomic potential. The white line present is not just an aesthetic feature, but a subtle gesture of elegance, evoking the natural processes of honey collection and transformation, elevating the consumer experience to a ritual of appreciation and connection with nature.
Credits
Creative Direction · Bernardo BragaDesign · Bernardo Braga
Recognition & Publications
Featured at · Packaging of the world
Published
January 14, 2019
