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Life is Simple

Life is Simple

Life is Simple

Year

2023

Client

LIS

Services

Branding & Visual Identity Art Direction Packaging Print Digital

Awards

Bronze • Packaging

Lusophone Creativity Awards - 11th Edition

L:S is a skincare brand offering a new approach to skincare routines. Focused on simplicity, the brand integrates skincare into the lifestyle of people who have little time but do not compromise on quality. The name L:S, short for "Life · is · Simple," reflects the concept of optimizing and simplifying skincare without losing effectiveness. The visual identity, featuring the use of a colon, symbolizes a pause, marking the beginning of a new concept of self-care.

L:S emerges from the fusion of skincare efficiency and the need to optimize time. With a modern and versatile design, it focuses on natural ingredients, effective formulas, and minimalist packaging. The two dots in the logo represent the new paradigm of skincare: fast, effective, and accessible. They symbolize a pause, transitioning from the hustle and bustle of daily life to a moment dedicated to self-care, reinforcing that self-care should be integrated into the routine without overwhelming it. The typography, color palette, and graphic elements align with the ideas of simplicity and innovation.

L:S emerges from the fusion of skincare efficiency and the need to optimize time. With a modern and versatile design, it focuses on natural ingredients, effective formulas, and minimalist packaging. The two dots in the logo represent the new paradigm of skincare: fast, effective, and accessible. They symbolize a pause, transitioning from the hustle and bustle of daily life to a moment dedicated to self-care, reinforcing that self-care should be integrated into the routine without overwhelming it. The typography, color palette, and graphic elements align with the ideas of simplicity and innovation.

The clean aesthetic and soft color palette convey purity, freshness, and trust. L:S communicates practicality, innovation, and care, making skincare more accessible and intuitive without compromising sophistication. With a portfolio of simple and effective products, it adapts to any lifestyle, providing a skincare experience without complications. The concept “Simplicity + Self” humanizes the brand, connecting it to real beauty and everyday people, with products that seamlessly integrate into skincare routines. Clean packaging, natural ingredients, and effective formulations make skincare accessible to all, without compromising quality

The packaging design is clean and elegant, reflecting the care and quality of the product. The overlap of the dots on the labels symbolizes L:S's innovative approach to skincare. This overlap creates negative space that invites exploration and sparks curiosity. The modern, dynamic graphic elements connect and expand, leading to an unexpected beauty journey, embracing the new with enthusiasm. With simplicity, a soft color palette, and a modern logo, L:S is more than just products: it's a lifestyle, a care for self-esteem, and a commitment to well-being.

Projet For

Mush Agency

Credits

Project Manager · Maria João Mendes · Inês Vieira
Design · Bernardo Braga
Packaging · Bernardo Braga · Marta Valente
Motion Design · Bernardo Braga

Published

September 22, 2023

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