Luxembourg Dental Institute

Luxembourg Dental Institute

Year

2021

Client

Luxembourg Dental Institute

Services

Branding & Visual Identity Print Digital Art Direction

Awards

Bronze • Branding

Lusophone Creativity Awards - 10th Edition

The Luxembourg Dental Institute (LDI) is a dentistry institute based in Luxembourg, with a clear focus on the education and training of professionals in the field. Although its headquarters are located in Luxembourg, the ambition is to share knowledge with professionals worldwide through events, lectures, and conferences, both in person and online. Guided by the motto “From Luxembourg, to the World”, the brand positions itself as an international reference in dental education, research, and professional development.

Visit Projet

The identity concept was developed from the acronym LDI, evolving into the representation of the mouth, a direct symbol of oral health. At the same time, the use of parentheses introduces the idea of additional information, knowledge, and wisdom. These elements highlight the core values of the brand, which are built around oral health, training, research, and teaching. The guiding belief is that sharing knowledge is the main path to wisdom, a principle that lies at the heart of the Luxembourg Dental Institute.

The identity was conceived with an institutional style that adapts seamlessly across multiple platforms and formats. Its flexibility allows for consistent application in institutional materials such as stationery and reports, in digital channels including websites, social media, and e-learning platforms, and in event contexts like conferences, lectures, and congresses. This ensures that the brand communicates a unified message worldwide, always aligned with its mission of spreading knowledge and promoting excellence in dental education.

The chromatic palette was carefully designed to strengthen the connection to the medical and educational sectors. Light blue conveys harmony and comfort, fostering an inspiring learning environment. Dark blue represents trust and innovation. Black is associated with professionalism and rigor, while white symbolizes purity and sophistication. Together, these colors reinforce the brand’s institutional character and its close association with medicine, health, and education.